Imse Vimse was founded in 1989 by Marie Walleberg in Sweden. Her daughter had developed diaper eczema from disposable diapers. This prompted Marie to use cloth diapers for the first time. Her daughter recovered quickly and Marie discovered the benefits of cloth diapers. She wanted to share her discovery with others and started Imse Vimse so that more people could be able to use cloth diapers. Imse Vimse's products are now sold in many countries throughout the world. Many parents have had the joy of using Imse Vimse's natural and modern cloth diapers for their children.