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Designed as a heirloom toy from the get-go, we anticipated the bond between the child and the toy be so great that they would wish to save Automoblox and pass it on to their own child.

We live in a world where toys are a disposable commodity. The founders of Automoblox believe however, that we may be giving our children a harmful message. We feel that it's better to have one great toy instead of 10 cheap ones. It is this thinking that enable us to engineer Automoblox to last. The selection of materials that comprise all Automoblox cars were made to meet specific performance requirements rather than a mass-market price point.


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